How You Should Think About Traffic Generation
You know me… always laser focused on conversions… I am constantly teaching the ins-and-outs of why at the foundation of every high converting marketing campaign, you need to have a big marketing idea, an irresistible and superior offer, and an air-tight...
Ok Folks… Let’s Get REAL.
Let’s talk about writing copy and being real. First and foremost, if you’re reading this, odds are you’re a direct response marketer or at least you understand the value of direct response marketing. The #1 Skill For Marketers I believe that copywriting...
Peeping Customers Buy More
“The chance to peep and be a voyeur will drive new customers to spend more with you.” I shared that with a client while in Baltimore a few weeks ago. The room was filled with about a dozen marketers, copywriters, and media buyers. We were discussing how to...
These 2 Words Can Double Your Sales Conversions
Most entrepreneurs aren’t bold enough to use these two words. The ones who do will see an immediate lift in sales from their marketing campaigns. Double, triple, even quadruple the number of sales you’re getting right now. No joke. And, without changing...
What Top Marketers Are Saying
