A Pro-Level Copywriting Secret

Copywriting

There’s a reason lots of marketing online triggers doubt, skepticism, and disbelief. Cause most is based on hyperbole. Lots of exaggerated claims and promises. Language filled with excess. Instead of assembling a rock-solid, airtight marketing argument, many marketers...

I wanted to slap this marketer!

Marketing Chops

“That’s like trying to fix a broken back with massage therapy,” I said. “It may feel good, but it ain’t gonna solve the problem.” A fellow marketer had asked my opinion… “My marketing campaign isn’t really...

Smart Marketers Do This Now When Promising Anything

Copywriting, Customer Acquisition, Marketing Chops

It’s no longer enough to just promise your prospects a slew of benefits in your marketing. Prospects have evolved… And your marketing needs to evolve as well. Today, because prospects are pounded with advertising and marketing messages, they want to know more...

All Marketing is Manipulation…

Marketing Chops

I get this question from marketers all the time so I wanted to address this in a short and sweet post for you today. All marketing is manipulation. Period. There are preconceived, negative connotations associated with the word “manipulation”. To me,...

Why Marketing is NOT the Same as Selling

Marketing Chops, Uncategorized

I don’t like selling… There’s a massive difference between marketing and selling. Being a great salesperson doesn’t mean you’re a great marketer. Being a great marketer doesn’t mean you are a great salesperson. Most of the best...