Possibly The Most Valuable Copy Dissection I’ve Ever Shared…

Copywriting, The Big Marketing Idea

I’m going to give you a glimpse into the evolution of a Big Marketing Idea. This is from the financial publishing world. In fact, this is from our friends over at Agora Financial. I want you to understand where it began. I want you to see how the copywriter came...

3 Bitcoin Marketing Secrets

Copywriting, Customer Acquisition, Marketing Chops

Everybody and their brother is talking about Bitcoin. This is not an essay about making money from the “little coin”. Instead, we’re going to talk about what you can learn from the marketing of it. Take a look around the world of financial newsletter...

This A-Level Copywriter Shoved Me!

Copywriting, Customer Acquisition, Marketing Chops

During my recent trip to Rancho Santana, Nicaragua I played bocce ball with three copywriting legends. A comment said to me while walking off the court has been on my mind since. I’m curious what you think. My teammate was Mark Ford. We were playing against...

The Million-Dollar Marketing Outline – Part 2

Copywriting

For Part 1 – go here. Onward. As Clayton began to share his “million-dollar marketing outline”, things got intense… “Before anything else, you have to seize your prospect’s attention! You have to stop them in their tracks. Like...

The Million-Dollar Marketing Outline – Part 1

Copywriting

When Clayton Makepeace took the stage at MFA Live 2017 a few weeks ago, the audience went wild… Then, within minutes, went dead silent. It’s not often a legend in the world of direct response marketing shares his method, step by step, for writing...