Here’s How To Create Desire & Demand For Your Product

Customer Acquisition

It is possible to create demand for a product. The key is that as an entrepreneur, as a marketer, you’re not going to create desire for a transformation or a result. Our job isn’t to create that desire within somebody – To lose weight or to make...

This “Secret” Will Make You More Sales (Most Won’t Do This)

Customer Acquisition

Making More Sales Comes From Knowing Your Market’s Problems And Desires Getting More Sales Starts With Understanding Your Market. First and foremost, you have to be in tune with the market. You have to be a student of the market because what I’m looking...

MEPS: How Follow-up Drives Follow Through…

Business Growth, Customer Acquisition

This should be obvious… But a lot of folks need this spelled out for them: Following up with prospects who aren’t engaging with your content is key for conversion growth. A significant portion of our sales comes from prospects who we had to strategically...

Bulletproof Marketing Funnels Are Made Of This…

Copywriting, Customer Acquisition

If you can’t prove why I should believe you… I’m simply not going to believe you. That goes doubly if you’re trying to sell me something… When people try to sell me something that they say is fantastic, cutting-edge, revolutionary, blah blah blah… This...

Become The “Godfather” Of Your Market

Business Growth, Customer Acquisition

If you want to see higher conversions, then your audience is going to need to see an offer they can’t refuse… I’ve never been one for selling myself short, but I’m all for upselling, cross-selling, and every-which-way-selling…And you do that with a great offer....

2019 Marketing Requirement… A Law Degree?

Copywriting, Customer Acquisition

In 2019 all marketers should have the same mindset as lawyers. Here’s why: At the foundation of your marketing funnel you must present a solid chain of logic. Please, don’t misunderstand me… I’m not talking about having a marketing...