Business Growth, Customer Acquisition
This should be obvious… But a lot of folks need this spelled out for them: Following up with prospects who aren’t engaging with your content is key for conversion growth. A significant portion of our sales comes from prospects who we had to strategically...
Copywriting, Customer Acquisition
If you can’t prove why I should believe you… I’m simply not going to believe you. That goes doubly if you’re trying to sell me something… When people try to sell me something that they say is fantastic, cutting-edge, revolutionary, blah blah blah… This...
Business Growth, Customer Acquisition
If you want to see higher conversions, then your audience is going to need to see an offer they can’t refuse… I’ve never been one for selling myself short, but I’m all for upselling, cross-selling, and every-which-way-selling…And you do that with a great offer....
Copywriting, Customer Acquisition
In 2019 all marketers should have the same mindset as lawyers. Here’s why: At the foundation of your marketing funnel you must present a solid chain of logic. Please, don’t misunderstand me… I’m not talking about having a marketing...