The easiest way for you to claim the title of “800 pound gorilla” in your niche is to obliterate your competitors…
The best way to do that is to understand exactly how your competitors are communicating with prospects… so you can deliver superior marketing.
That’s why today I want to give you the first part of my 11-Point Competitor Analysis.
You’ll identify two things with this analysis:
Here’s something I see many average marketers doing these days…
And it’s seriously hurting their conversions…
Premiums (more commonly referred to in the internet marketing community as “bonuses”) have the power to drive conversions.
Premiums have the power to increase sales… Big time.
But only when they’re done correctly!
Today I want to show you a simple tactic that we’ve used to dramatically boost order form completion rates…
Resulting in significant revenue boosts in every marketing funnel where we’ve deployed it…
I call it Order Form Completion Compulsion Hack…
Imagine I’ve asked you to sell two cars for me…
One is a brand new 2018 gun-metal Jaguar F-Type coupe…
It’s gorgeous, fully loaded, and outfitted with every bell and whistle.
The other car is a discolored 1973 Volkswagen Thing…
163,000 miles with original parts and no air conditioning.
Oh, and it has a blown gasket.
My instructions to you…
Sell each car for $30,000.
Many marketers make the mistake of thinking that the job of their lead magnet is to simply generate the greatest number of opt-ins or leads…
…and so they use an disconnected lead magnet.
In Part 1 of this blog post, I told you how Google helps your competitors steal your new customers from you if you trigger The Google Marketing Slap.
The only way to prevent a Google Marketing Slap is with a Unique Mechanism™.
A Unique Mechanism is nothing more than the unique piece, part, component, aspect, process, or system behind your product or service which makes your product work.
Have you heard of the “Google Marketing Slap”?
If you haven’t heard of it, it’s likely robbing you of a significant amount of new customer sales.
Here’s how it works:
With a net worth of over $42 million, Dave Chappelle is one of the wealthiest comedians on the planet.
On Forbes’ top ten list of wealthiest comedians, he falls just behind Louis C.K., Chris Rock, and Jerry Seinfeld.
During a recent Netflix special Chappelle shared a rare glimpse into his approach to comedy and standup.
“The chance to peep and be a voyeur will drive new customers to spend more with you.”
I shared that with a client while in Baltimore a few weeks ago.
The room was filled with about a dozen marketers, copywriters, and media buyers.
We were discussing how to best increase the take-rate on their bump offers.