My marketing is now all “Open Source”

Marketing Chops

“We grew by openly sharing and swapping our best ideas. With radical transparency.” That’s how Bill Bonner, founder of Agora Inc., opened his talk at the 2017 Publisher’s Roundtable in Rancho Santana, Nicaragua. In a room filled with some of...

The Next Marketing Breakthrough?

Customer Acquisition, Marketing Chops

I wish I did, but… I don’t know what the next big marketing breakthrough will be. Not yet. But I do know where it’ll be found. And it’s not in a new strategy or tactic. The big marketing breakthroughs always come from something else. To make...

These Marketing Hacks I Scribbled Down

Marketing Chops

Most new marketing tactics shared sound good, but are really garbage. A lot of the stuff posted on Facebook and other public forums is done to gratify the sharer’s ego and make them feel smart. Ignore those. Here are the “worthy of consideration”...

Harsh Phone Call

Marketing Chops

“It feels like a sales video. I don’t feel comfortable promoting it.” Words no marketer wants to hear about any campaign. Especially from a friend, fellow marketer, and potential BIG promotional partner. But that’s exactly what I heard on the...

3 Bitcoin Marketing Secrets

Copywriting, Customer Acquisition, Marketing Chops

Everybody and their brother is talking about Bitcoin. This is not an essay about making money from the “little coin”. Instead, we’re going to talk about what you can learn from the marketing of it. Take a look around the world of financial newsletter...

7 Marketing Actions For 2018

Marketing Chops

C’mon, is that not the ugliest Christmas sweater you’ve ever seen? The hairy chest… the belly protruding… it’s disgustingly glorious. Well, whether it’s an ugly Christmas sweater contest or marketing… I believe in going the...