Persuasion Secrets Behind Our High Converting Email Sequences

Customer Acquisition

In Part 1 of this post series, I shared how we structure our follow-up email sequences… today we get to the good stuff with the intensification sequence. Remember, the intensification sequence simply intensifies the offer and intensifies the desire for the...

Persuasion Secrets Behind Our High Converting Email Sequences

Customer Acquisition

Today I want to show you how we get prospects to buy using high converting email sequences. I will outline the exact process for you… the types of emails we send, and the purpose behind each email. First, in Part 1 of this series, I want to give you a little...

Lesson I Learned from a Drug Dealer

Copywriting, Marketing Chops

When I was in my early twenties I was surrounded by a lot of surly characters. One, Greg, was a well-known drug dealer. Steroids, growth hormone, that sort of stuff. And, man, was he paranoid. Always thought his phone was being bugged. Even had a device connected to...

The Murderer’s Marketing Criteria

The Big Marketing Idea

In Part 1 of The Murderer’s Marketing Criteria, we talked about what’s really needed to capture the attention of your prospects in 2018. You need to hit them on the head with a sledgehammer. Here in Part 2 I’m going to show you how some of the most...

Possibly The Most Valuable Copy Dissection I’ve Ever Shared…

Copywriting

In Part 1 of this blog post, I gave you a sneak peek into how I generated a big marketing idea for a promotion known as The Social Security Loophole. My big idea and “mock lead” was pretty exciting and unique… However, the idea created by the copywriter for the...