Dave Chappelle’s Joke Secret = Smart Marketing

Customer Acquisition, Marketing Chops

With a net worth of over $42 million, Dave Chappelle is one of the wealthiest comedians on the planet. On Forbes’ top ten list of wealthiest comedians, he falls just behind Louis C.K., Chris Rock, and Jerry Seinfeld. During a recent Netflix special Chappelle...

7 Marketing Gems Shared By 7 Tremendous Marketers

Marketing Chops

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Peeping Customers Buy More

Copywriting, Customer Acquisition, Marketing Chops

“The chance to peep and be a voyeur will drive new customers to spend more with you.” I shared that with a client while in Baltimore a few weeks ago. The room was filled with about a dozen marketers, copywriters, and media buyers. We were discussing how to...

I wanted to slap this marketer!

Marketing Chops

“That’s like trying to fix a broken back with massage therapy,” I said. “It may feel good, but it ain’t gonna solve the problem.” A fellow marketer had asked my opinion… “My marketing campaign isn’t really...

Smart Marketers Do This Now When Promising Anything

Copywriting, Customer Acquisition, Marketing Chops

It’s no longer enough to just promise your prospects a slew of benefits in your marketing. Prospects have evolved… And your marketing needs to evolve as well. Today, because prospects are pounded with advertising and marketing messages, they want to know more...

All Marketing is Manipulation…

Marketing Chops

I get this question from marketers all the time so I wanted to address this in a short and sweet post for you today. All marketing is manipulation. Period. There are preconceived, negative connotations associated with the word “manipulation”. To me,...