A marketing message without PROOF is nothing more than a string of claims. ⁣ ⁣Granted, you need to make claims in your marketing (i.e. benefit statements and promises of results), but… you need to backup every claim with proof, with evidence.⁣ ⁣⁣⁣The proof is what...

This is Damian, my partner and COO at MFA. ⁣⁣ ⁣⁣⁣⁣In the back of the room, out of the picture, is Teddy, our CTO. ⁣⁣ ⁣Off to the side is Cat, our Executive Admin. ⁣⁣ ⁣⁣⁣⁣Taking photos is Josh, our Lead Creative. ⁣⁣ ⁣⁣⁣⁣And there’s a whole slew of people on our team...

Copy -- what you say and how you say it in your marketing -- is obviously at the foundation of whether you end up with a message which converts or not. But, what most entrepreneurs have been taught is good copy... is not. Good copy doesn't read or sound like copy....

I’m often asked, “How long should my marketing campaign be? When should I stop following-up with prospects about a particular offer?” 3 days? 5 days? 10 days? What? Well, there is no one-size fits all answer. You should stop following-up with prospects about a...

I'll tell you what I taught David, in just a second. Fact is: Most entrepreneurs will never see revenue like this. Annualized, it's over $3.5 million a year. Why won't most ever hit this level? Because most never learn how to engineer a legit marketing message which...

Of all the apps and software tools and page builders out there, which one optimizes your funnel the best? I see someone asking this question somewhere on social media every single day. The answer? NONE of the apps, NONE of the software tools, NONE of the page builders...

With the myriad of “marketing formulas” available to the modern marketer, what’s often forgotten are the answers to four simple, but critical questions. These MUST be communicated if your aim is to get prospects buying: QUESTION #1: "Alright, so what does it do?"...