You've no doubt seen this before... Likely yesterday. If not today already. Some shmuck's marketing campaign packed with every adjective and outlandish claim possible to describe their product. This type of marketing copy is crap. When I dove into marketing 15 years...
The number one topic shared here on the blog and discussed with clients at Marketing Funnel Automation is customer acquisition. New customers are the lifeblood of your business. The online marketing game is all about acquiring those customers then getting them to...
Almost every effective marketing campaign borrows a trick from good photography. I'm not talking about using images or pictures in your campaign or anything like that. I'm talking about a technique that works to make your marketing message pop. The simple technique...
This is my older daughter, Sami... And that's a blanket my wife, Kellie, had made for her. As an entrepreneur, you should understand why. Sami plays high school and travel volleyball. And has since she was 12. Starting at her first tournament we bought her a different...
With a net worth of over $42 million, Dave Chappelle is one of the wealthiest comedians on the planet. On Forbes' top ten list of wealthiest comedians, he falls just behind Louis C.K., Chris Rock, and Jerry Seinfeld. During a recent Netflix special Chappelle shared a...
You know me… always laser focused on conversions... I am constantly teaching the ins-and-outs of why at the foundation of every high converting marketing campaign, you need to have a big marketing idea, an irresistible and superior offer, and an air-tight marketing...
Let’s talk about writing copy and being real. First and foremost, if you're reading this, odds are you're a direct response marketer or at least you understand the value of direct response marketing. The #1 Skill For Marketers I believe that copywriting (the ability...
"The chance to peep and be a voyeur will drive new customers to spend more with you." I shared that with a client while in Baltimore a few weeks ago. The room was filled with about a dozen marketers, copywriters, and media buyers. We were discussing how to best...
Most entrepreneurs aren't bold enough to use these two words. The ones who do will see an immediate lift in sales from their marketing campaigns. Double, triple, even quadruple the number of sales you're getting right now. No joke. And, without changing anything else...
