I wish I did, but... I don't know what the next big marketing breakthrough will be. Not yet. But I do know where it'll be found. And it's not in a new strategy or tactic. The big marketing breakthroughs always come from something else. To make sure you're not late to...
Most new marketing tactics shared sound good, but are really garbage. A lot of the stuff posted on Facebook and other public forums is done to gratify the sharer's ego and make them feel smart. Ignore those. Here are the "worthy of consideration" marketing hacks I...
"It feels like a sales video. I don't feel comfortable promoting it." Words no marketer wants to hear about any campaign. Especially from a friend, fellow marketer, and potential BIG promotional partner. But that's exactly what I heard on the other end of my iPhone in...
Damian's Note: Today, Todd shares his advice on how and when to use a low-price vs. high-price offer in your marketing campaign. As always, Todd's approach goes beyond the basic ideas about pricing. I think this will bring you some needed clarity and insight on what's...
Everybody and their brother is talking about Bitcoin. This is not an essay about making money from the "little coin". Instead, we're going to talk about what you can learn from the marketing of it. Take a look around the world of financial newsletter publishing and...
C'mon, is that not the ugliest Christmas sweater you've ever seen? The hairy chest... the belly protruding... it's disgustingly glorious. Well, whether it's an ugly Christmas sweater contest or marketing... I believe in going the distance. So, in 2018 I'll be doing...
During my recent trip to Rancho Santana, Nicaragua I played bocce ball with three copywriting legends. A comment said to me while walking off the court has been on my mind since. I'm curious what you think. My teammate was Mark Ford. We were playing against Porter...
I have two teenage daughters. My hope is they become entrepreneurs. But I don't think it's likely. One is into dance and theater. The other, volleyball and science. I try to talk to them regularly about the benefits of having their own business. But we shall see. If...
In a second I'm going to share a little five-word sentence. You'll want to write it down and keep it in front of you whenever you're putting together any marketing. It'll help prevent you from rolling-out any duds. Today, there’s so much talk about funnels... Funnels...
"This is one of the most important... and most valuable marketing lessons I can share with you," I said to David. We had just kicked-off his 15-week Apprenticeship Experience. We were on Zoom. And I was getting ready to show him some stuff on my screen. "It can make a...
