Why Marketing is NOT the Same as Selling

Marketing Chops, Uncategorized

I don’t like selling… There’s a massive difference between marketing and selling. Being a great salesperson doesn’t mean you’re a great marketer. Being a great marketer doesn’t mean you are a great salesperson. Most of the best...

Lesson I Learned from a Drug Dealer

Copywriting, Marketing Chops

When I was in my early twenties I was surrounded by a lot of surly characters. One, Greg, was a well-known drug dealer. Steroids, growth hormone, that sort of stuff. And, man, was he paranoid. Always thought his phone was being bugged. Even had a device connected to...

I’m getting into the movie business. You coming?

Customer Acquisition, Marketing Chops, The Big Marketing Idea

I’m going to Hollywood, baby! Stars, paparazzi, red carpet events… I’m in. Who knows… maybe even an Academy Award. Or two. That’s right… I’m getting into the movie business! At least that’s what I was told the other day...

I like to TASTE my marketing…

Marketing Chops, The Big Marketing Idea

My younger daughter digs cooking. Me? Eating. But I’ve watched enough episodes of Hell’s Kitchen to be able to offer her some guidance. “Taste your food frequently as you’re cooking,” I tell her. “This way you can catch anything you...

Smart Marketers Don’t Get Married

Marketing Chops

What feels good… and what’s best for us… are not always the same. As an entrepreneur, you need to be vigilant with who and what you fall in love with… Because the wrong marriage can kill your business. At some point or another, we almost all...

Frozen Iguana (or Dead)!

Marketing Chops, The Big Marketing Idea

Frozen iguanas are falling from the trees here in Florida. It happens when the temperature drops. That’s how I got suckered into possibly caring for a dead reptile. He was about 3-feet long. Greenish-gray. And still as a statue. So I sprang into action. Some...