If you can’t prove why I should believe you... I’m simply not going to believe you. That goes doubly if you’re trying to sell me something... When people try to sell me something that they say is fantastic, cutting-edge, revolutionary, blah blah blah… This only tells...
If you want to see higher conversions, then your audience is going to need to see an offer they can’t refuse... I’ve never been one for selling myself short, but I’m all for upselling, cross-selling, and every-which-way-selling…And you do that with a great offer. What...
When it comes to achieving my biggest life goals and attaining the life of my dreams… I've tried every strategy. I've tried every tool, every software, and every approach imaginable... Today I’m taking you behind the scenes into my simple strategy that allows me to...
In 2019 all marketers should have the same mindset as lawyers. Here’s why: At the foundation of your marketing funnel you must present a solid chain of logic. Please, don't misunderstand me... I'm not talking about having a marketing message based on logic... Because...
Here’s an “old school” mindset I learned from the legendary Jay Abraham... It’s that you always want to communicate as an advocate for your prospect. Never fall in love with your product… Never fall in love with your marketing... Always fall in love with your...
Today I want to share a tactic that can take your copywriting game to the next level, bringing your conversions along for the ride... They're called Dimensionalized Benefit Statements... With this simple writing technique, you’re captivating the attention of...
Hey it’s Todd, As you already know... I eat, sleep, and breathe customer acquisition and conversions… But I recognize that the sale isn’t over once a new customer purchases... It’s not about sales. It’s about what you KEEP after refunds. That’s why you want to be...
Here’s a powerful law of persuasion for you… People like and trust people that are most like themselves. We naturally migrate towards people that are similar to us. In your marketing funnel you can engineer powerful rapport with prospects thereby driving higher...
You already know having an irresistible offer will make or break your ability to drive sales through your marketing funnel… However, an incredible offer is only half the battle. Because if prospects don’t engage with your marketing content, they’ll NEVER see your...
Hey it's Todd, In Part 1 of this post, I gave you seven points to dominate your niche and knock over your biggest competitors by delivering superior marketing... Today, I'm giving you the remaining five points from my 11-Point Competitor Analysis... Remember, these...
