Many marketers make the mistake of thinking that the job of their lead magnet is to simply generate the greatest number of opt-ins or leads... ...and so they use an disconnected lead magnet. Really, the job of your lead magnet is to generate the right type of...
The first 350 to 800 words of your marketing message have a tremendous impact on your sales and your conversion rate… ...and it can make or break whether prospects ever even see your offer let alone, buy it. Get those first words right... and you'll make more sales...
I've read virtually every recognized book on goal-setting... I've tried all kinds of software applications... It really wasn't until I made this shift that the goal achieving process became manageable and successful for me. You might have a list of 20, or 30, or 80...
Is imprecise prospect perspective (IPP) murdering your conversions? IPP happens when a marketing funnel is built without taking into consideration the current feelings, perspective, attitude, and beliefs that prospects have toward their current circumstance, or...
In Part 1 of this blog post, I told you how Google helps your competitors steal your new customers from you if you trigger The Google Marketing Slap. The only way to prevent a Google Marketing Slap is with a Unique Mechanism™. A Unique Mechanism is nothing more than...
Have you heard of the “Google Marketing Slap”? If you haven’t heard of it, it’s likely robbing you of a significant amount of new customer sales. Here’s how it works: Step 1: A prospect enters your marketing funnel. Step 2: They watch your video sales letter. Step 3:...
I had a “solopreneur” mindset for a long time... I thought being a solopreneur was what was going to give me the result I was looking for. I thought it was the answer to the “lifestyle business”. I thought to myself: “I don't want a team.” “I don't want to have to...
When it comes to acquiring new customers, pro marketers think and operate very differently from amateur marketers. Here's how and why pro marketers are able to generate over 184% more profit... even while investing DOUBLE what amateurs do to acquire new...
Today we're getting knee deep with direct response marketing (as usual). We're going to be talking about the deep strategies, the deep tactics, we're going to talk about the stuff that others just don't touch on. Plus, I'm going to be brutally honest with you about...
When I was in middle-school I used to break dance. Not well. But I'd throw on a little Run D.M.C. and "pop and lock" my little heart out. Fortunately, it was a short phase. Not the case for some. Take Honey G, for example. A white, middle-aged, suburban woman who's...
