The easiest way for you to claim the title of “800 pound gorilla” in your niche is to obliterate your competitors… The best way to do that is to understand exactly how your competitors are communicating with prospects... so you can deliver superior marketing. That’s...
If you’re driving cold traffic to webinars then what you’re about to read could be a massive game changer for you… This has been wildly effective for us in helping offset advertising costs by generating revenue before the webinar even begins… Here’s how it works:...
Here’s something I see many average marketers doing these days… And it’s seriously hurting their conversions... Premiums (more commonly referred to in the internet marketing community as “bonuses”) have the power to drive conversions. Premiums have the power to...
Today I want to show you a simple tactic that we’ve used to dramatically boost order form completion rates... Resulting in significant revenue boosts in every marketing funnel where we've deployed it… I call it Order Form Completion Compulsion Hack... It takes five...
Just one or two wrong words can kill your conversions... I'm talking about Mistaken Prospect Languaging, and it happens when you use incorrect verbiage or jargon in your marketing. A simple example of this is if you were speaking to doctors... Instead of referring to...
Today I want to show you something that impacted the profitability of our company enormously… This is a scientific marketing analysis you need to do every single month and pay extremely close attention to if you want to grow your profits... It’s called RFM, which...
Here’s a headline writing technique so incredibly effective, that I’m surprised more marketers aren’t using it... Here’s how it works: Simply write a headline that appears to be a testimonial... Then put it in quotes. Like I did for the subject line of this post ;-)...
Imagine I've asked you to sell two cars for me... One is a brand new 2018 gun-metal Jaguar F-Type coupe... It’s gorgeous, fully loaded, and outfitted with every bell and whistle. Value: $90,000. The other car is a discolored 1973 Volkswagen Thing... 163,000 miles with...
Today, I want to show something that could torpedo your conversions if you’re not careful... All marketing funnel messaging must begin with an understanding of the prospect's relevant beliefs, opinions, attitudes, prejudices, and pre-conceptions as it relates to their...
This is one of the slickest and savviest ways to increase your order form completion (and boost your sales) without changing anything else. It’s a tactic I call “The Mock Coupon Code”. Let’s say your product is $997, but you’re giving a special offer of $497 today....
