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The Murderer’s Marketing Criteria
I want to show you the single most important thing about generating response with your marketing in 2018. Now, I'm not talking about some tactic, a new strategy, some whiz-bang app, or a plugin, or anything like that. This is much more foundational to your success....

Possibly The Most Valuable Copy Dissection I’ve Ever Shared…
I'm going to give you a glimpse into the evolution of a Big Marketing Idea. This is from the financial publishing world. In fact, this is from our friends over at Agora Financial. I want you to understand where it began. I want you to see how the copywriter came up...
Todd Brown: “My Most Valuable Traffic Generation Tip for 2018”
[vimeo id="254040400" height="320" width="574" marginbottom="15"] If you need some help and guidance doing this, click here.

I’m getting into the movie business. You coming?
I'm going to Hollywood, baby! Stars, paparazzi, red carpet events... I'm in. Who knows... maybe even an Academy Award. Or two. That's right... I'm getting into the movie business! At least that's what I was told the other day while at Regal Cinemas. We were early....

I like to TASTE my marketing…
My younger daughter digs cooking. Me? Eating. But I've watched enough episodes of Hell's Kitchen to be able to offer her some guidance. "Taste your food frequently as you're cooking," I tell her. "This way you can catch anything you may have missed or left out,...

Smart Marketers Don’t Get Married
What feels good... and what's best for us... are not always the same. As an entrepreneur, you need to be vigilant with who and what you fall in love with... Because the wrong marriage can kill your business. At some point or another, we almost all become infatuated...

Frozen Iguana (or Dead)!
Frozen iguanas are falling from the trees here in Florida. It happens when the temperature drops. That's how I got suckered into possibly caring for a dead reptile. He was about 3-feet long. Greenish-gray. And still as a statue. So I sprang into action. Some quick...

My marketing is now all “Open Source”
"We grew by openly sharing and swapping our best ideas. With radical transparency." That's how Bill Bonner, founder of Agora Inc., opened his talk at the 2017 Publisher's Roundtable in Rancho Santana, Nicaragua. In a room filled with some of the sharpest direct...

How To Grow Sales By Increasing Refunds
That's not a typo. If you want to grow your sales, increase your refund rate. Now, before you dismiss me as off my rocker, let me ask you a question. Then I'll show you how to do this. Would you be willing to double your sales if it meant increasing your refund rate...