There’s a reason lots of marketing online triggers doubt, skepticism, and disbelief. Cause most is based on hyperbole. Lots of exaggerated claims and promises. Language filled with excess. Instead of assembling a rock-solid, airtight marketing argument, many marketers...
"That's like trying to fix a broken back with massage therapy," I said. "It may feel good, but it ain't gonna solve the problem." A fellow marketer had asked my opinion... "My marketing campaign isn't really converting. Like eight sales. You think I should add a...
It’s no longer enough to just promise your prospects a slew of benefits in your marketing. Prospects have evolved... And your marketing needs to evolve as well. Today, because prospects are pounded with advertising and marketing messages, they want to know more than...
I get this question from marketers all the time so I wanted to address this in a short and sweet post for you today. All marketing is manipulation. Period. There are preconceived, negative connotations associated with the word "manipulation". To me, marketing is about...
I don't like selling... There's a massive difference between marketing and selling. Being a great salesperson doesn't mean you're a great marketer. Being a great marketer doesn't mean you are a great salesperson. Most of the best marketers I know personally that I...
In Part 1 of this post series, I shared how we structure our follow-up email sequences... today we get to the good stuff with the intensification sequence. Remember, the intensification sequence simply intensifies the offer and intensifies the desire for the offer. In...
Today I want to show you how we get prospects to buy using high converting email sequences. I will outline the exact process for you... the types of emails we send, and the purpose behind each email. First, in Part 1 of this series, I want to give you a little insight...
When I was in my early twenties I was surrounded by a lot of surly characters. One, Greg, was a well-known drug dealer. Steroids, growth hormone, that sort of stuff. And, man, was he paranoid. Always thought his phone was being bugged. Even had a device connected to...
In Part 1 of The Murderer's Marketing Criteria, we talked about what's really needed to capture the attention of your prospects in 2018. You need to hit them on the head with a sledgehammer. Here in Part 2 I'm going to show you how some of the most successful...
In Part 1 of this blog post, I gave you a sneak peek into how I generated a big marketing idea for a promotion known as The Social Security Loophole. My big idea and “mock lead” was pretty exciting and unique... However, the idea created by the copywriter for the...
